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Research papers

The art of asking why

In market research, the question-and-answer business is not so simple, and the ease of furnishing answers in everyday life may involve dangerous pitfalls. In social intercourse, it is most likely that what is important for our respondent is important...

Catalogue: ARF Guidelines Handbook
Author: Paul F. Lazarsfeld
January 1, 1990
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Citation

Lazarsfeld, P. F. (1990a, January 01). The art of asking why. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-art-of-asking-why